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The potential impact of E-CRM on cost savings, revenue growth, and increased customer's convenience has generated considerable interest and speculation across the industries. The immense growth of E-CRM market has opened new vistas of business for E-CRM vendors. However, with plethora of vendors...
Emerging competitive era post-liberalization offers lot of opportunities and challenges for firms, organizations and their stakeholders in India. Ventures can be a vehicle for achieving innovation and competitiveness and are growing rapidly. Access to quality financing is a key success factor of...
Contrary to its conspicuous achievement as an industrial society, Japan has been experiencing long lasting economic stagnation due to a paradigm shift toward an information society that emerged in the 1990s. This contraction can be attributed to the shift from a growth-oriented trajectory in an...
This paper presents the results of statistical analysis to assess the perception, preferences, preparedness and Internet experience of Indian car customers in making purchase decisions. The data were collected from the current and prospective customers of car by structured face-to-face interview...
This paper discusses the reasons of failure of TQM Implementation in Indian Public Sector Undertaking. Based on the weaknesses observed in the existing systems and practices of implementation, a system structural model of TQM Implementation is proposed. Based on the experiential learning through...
The objective of this article is to develop a conceptual analysis of entrepreneurship, innovation, and strategic marketing, and examine their critical linkages with each other for the success of an organisation. Understanding of each of these areas and their linkages is important as they...
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