1 - 6 of 6 articles
Purpose – The purpose of this paper is to investigate the interrelationships between internet connectedness, online gaming, internet addiction symptoms, and academic performance decrement among the internet‐dependent young people in China. Design/methodology/approach – A paper‐based survey was...
Purpose – The focus in this study is a model that predicts continuance intention of online multi‐player games. In this integrated model, the social cognitive theory (SCT) lays out the foundation of two types of pre‐use (pre‐play) expectations, the flow theory captures the affective feeling with...
Purpose – The purpose of this paper is to use the Black‐Scholes‐Merton option pricing model to evaluate the incremental performance of an eChannel addition. Design/methodology/approach – Data were collected from 53 Taiwan financial services firms. In total, 33 of them introduced their online...
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics...
Purpose – The purpose of this paper is to examine the extent to which presence, media richness, and narrative experiences yield the highest experiential value in augmented‐reality interactive technology (ARIT). Design/methodology/approach – A survey is performed to collect data. Valid...
Purpose – Blog is a web‐based social activity that has become mainstream media. The purpose of this paper is to develope a measurement instrument for assessing blog service innovation, which social media services providers and bloggers can use to promote blog functions and to ensure high quality...
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