1 - 6 of 6 articles
Purpose – The purpose of this paper is to contribute to the discussion related to the antecedents of the extent of e‐business use and the effect of this level on changing strategy, management and marketing. Design/methodology/approach – The authors use data from 691 retailers in seven European...
Purpose – The purpose of this paper is to present a novel approach for recruiting and ranking job applicants in online recruitment systems, with the objective to automate applicant pre‐screening. An integrated, company‐oriented, e‐recruitment system was implemented based on the proposed scheme...
Purpose – The purpose of this paper is to investigate how online trust affects group shopping intention in the Ihergo web site. Design/methodology/approach – Samples from the Ihergo web site were collected by mailing a questionnaire survey to those who agreed to participate. Findings –...
Purpose – In an environment in which there has been a reduction in consumer trust of both organizations and advertising, as well as a decrease in television advertising, word of mouth (WOM) offers a way to obtain a significant competitive advantage. WOM is especially important in the hospitality...
Purpose – The purpose of this paper is to establish customers’ markets and rules of dynamic customer relationship management (CRM) systems for online retailers. Design/methodology/approach – This research proposes a procedure to discover customers’ markets and rules, which adopts the recency,...
Purpose – This study focuses on how brands participate in social network sites (SNSs) and investigates both the different strategies they adopt and the factors that influence these strategies. Design/methodology/approach – The activities of top brands in SNSs were investigated through a content...
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