1 - 5 of 5 articles
Purpose – Given the growing importance of e‐coupons as promotional devices, predicting consumers' e‐coupons redemption intention is essential to the evaluation of this promotion strategy. This paper aims to address this issue. An extended theory of planned behavior (TPB) research model which...
Purpose – The purpose of this paper is to examine the effect of initial trust on mobile banking user adoption. Design/methodology/approach – Based on the valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research...
Purpose – Because presentation formats, i.e. table v. graph, in shopping web sites may promote or inhibit deliberate consumer decision making, it is important to understand the effects of information presentation on deliberateness. This paper seeks to empirically test whether the table format...
Purpose – Building upon studies of social psychology and information system literature, this study aims to propose and empirically test a research model that incorporates interpersonal motives (sociability and status) and hedonic motive (perceived enjoyment), and the three processes of social...
Purpose – This paper aims to explore the factors affecting consumers' loyalty toward online games based on the uses and gratifications theory and the flow theory. Design/methodology/approach – The research employed two approaches to collect data: personal interview and online survey. Each data...
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