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Purpose – The purpose of this paper is to anonymize web server log files used in e‐commerce web mining processes. Design/methodology/approach – The paper has applied statistical disclosure control (SDC) techniques to achieve its goal. More precisely, it has introduced the...
Purpose – The purpose of this paper is to develop a hybrid semantic recommendation system to provide personalized government to business (G2B) e‐services, in particular, business partner recommendation e‐services for Australian small to medium enterprises (SMEs). Design/methodology/approach...
Purpose – Analyzing current recommender systems, it is observed that the cold start problem is still too far away to be satisfactorily solved. This paper aims to present a hybrid recommender system which uses a knowledge‐based recommendation model to provide good cold start recommendations....
Purpose – The purpose of this paper is to introduce a multi‐agent architecture, which offers services to be applied in B2C e‐Marketplaces and to present the core system: the search agent. Design/methodology/approach – The different parts that compose an e‐commerce portal are naturally...
Purpose – Taking into account the importance of e‐commerce and the current applications of AI techniques in this area, this research aims to adequate the design of a multi‐agent system for the provisioning of e‐services in u‐commerce environments. This proposal is centred on the methods...
Purpose – The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. Design/methodology/approach – The...
Purpose – This paper seeks to review current research on assistive consumer technologies (ACT 1.0) and to discuss a series of research challenges that need to be addressed before the field can move towards tools that are more effective and more readily adopted by consumers (ACT 2.0)....
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