1 - 6 of 6 articles
Participants in Internet net news bulletin board discussions can argue with others whom they do not know. The nature of each message in a discussion can be characterized by the frequency with which keywords appear in the message. This incidence or frequency can be summarized as a principal...
This paper examines how young consumers perceive the Web as an advertising medium in relation to eight traditional media on 15 constructs elicited from subjects. Results indicate that the Web is perceived to be very far from most of the other media, except point of purchase and direct mail....
The corporate Web site is an indispensable part of any e‐commerce venture. If users find it difficult to do electronic transactions, they will visit another online source, or go to a physical source instead. Evaluating the performance of e‐commerce Web sites has received some attention in the...
Previous research suggests males and females exhibit different beliefs about and attitudes toward traditional media advertising along with different advertising stimulated consumer behaviors. However, little is known about gender differences in consumer beliefs about Web advertising versus other...
As the use of Web‐based learning technologies to supplement college classroom instruction has increased, a key issue for faculty members is how to entice their students to accept these technologies. Research suggests that student experience with the technologies may influence their acceptance....
Designing a truly customer focused Web site can be difficult. This paper examines the approach of adapting the existing database design technique of normalisation for achieving customer focused Web site design. A Web site can be thought of as a multimedia database, in fact under European law a...
Read and print from thousands of top scholarly journals.
Continue with Facebook
Sign up with Google
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.