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Software is the intellectual capital output of the codified knowledge of a programming team. The development cost is high, but the variable cost of sale is substantially lower (negligible) than for hard goods. Unfortunately, there does not exist a valid or reliable measure to value software. The...
The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the...
In this paper, it is argued that the concept of mass customization should not be treated as an alternative strategy to market segmentation. It should be seen as an integral part of market segmentation theory which offers the best way to satisfy individual consumer’s unique needs and wants while...
Market‐based and press‐freedom variables were tested as predictors of “interactive” online journalism at the Web companions of 17 English‐language Asian newspapers. A multidimensional conception of interactivity was used in the analysis. The findings suggest that market‐based variables predict...
Shopping bots are an important new innovation which support consumers with the product search and identification stage in e‐shopping. This paper reviews the search facilities offered by shopping bots. A number of shopping bots that include books in their product range, have been visited with a...
The paper explains the background to experimental work that was conducted with the aim of measuring aspects of the WWW (specifically the average lifetime of a web link and the impact of the “Millennium Bug”), but which inadvertently caused two perceived security breaches on remote systems. The...
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