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Purpose – The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs). Design/methodology/approach – In total, 143 OPRs on a specific product on Amazon.com were collected as the sample of...
Purpose – The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon) applications in China. The moderating effect of gender on the relationships between personality factors and consumers’...
Purpose – The purpose of this paper is to develop a conceptual framework to describe the continual usage of social computing systems from an experiential perspective. Design/methodology/approach – A conceptual framework is developed using theories formulated from a variety of disciplines...
Purpose – The purpose of this paper is to explore how the Big-Five model of personality traits relates to the use of multiple internet functions and test if the relationship differs by gender, age, and education. Design/methodology/approach – To test the research questions, this study uses...
Purpose – Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most important problems for SMEs. The purpose of this paper is to explain why SMEs use the internet in business processes...
Purpose – The purpose of this paper is to examine the applicability of the economics of information-driven product categorization – search vs experience products – when investigating online brand advertising and news synergies. Design/methodology/approach – Randomized controlled post-test...
Purpose – The purpose of this paper is to present an empirical assessment of the diffusion of advertising messages on microblogging sites. The diffusion properties of advertising messages are quantified based on the following three aspects: diffusion breadth, depth, and speed. Furthermore, this...
Purpose – The purpose of this paper is to explore customer engagement in Twitter via data mining. Design/methodology/approach – This study’s intended contributions are twofold: to find a clear connection among customer engagement, presumption, and Web 2.0 in a context of service-dominant...
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