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Examines the relationship between global standardization and performance within the global industry context. For firms competing in global industries that emphasize high-tech, industrial products, global standardization was found to be positively related to organizational performance. In...
Reports the results of a study of experienced exporters and their perceived importance of various types of foreign market information relevant to target market selection. In general, findings indicate that information related to market potential is most highly valued, and information related to...
Reviews the status of international marketing as we enter the new millennium. Suggests that changes will take place, highlighting issues such as globalization, new technology, the aging of the population, the political arena, and market segments as variables. However, asserts that these changes...
Seeks to identify the dimensions which are relevant in the shaping of strategies for international marketing; it thereby addresses business managers. Considers the extent to which the marketing mix can be standardized in various different configurations of international marketing. Presents seven...
In order to address the recent demands for innovation in international marketing segmentation, evaluates a set of six commonly-derived measures for objective quality of life (QoL) - or material conditions of living - across 165 countries of the world. Using clustering analysis, 12 segments of...
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