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Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and Rigaux relating to family purchase decision making. An egalitarianism scale was included for the final analysis to allow...
Reports the results of a citation analysis of 15 international marketing textbooks. Citations represent a measure of the importance of the works referenced and their influence on the discipline being studied. Similarly, the number of citations of authors indicates their influence in a...
Investigates the determinants, decision process, and performance of mode of entry substitution patterns used by multinational firms. Based on past research, two paths (incremental and non‐incremental/zigzag) for adopting entry modes in foreign product markets were conceptualized. Responses...
Addresses the role national loyalty plays in determining international air carrier selection. Based on the literatures in country of origin, consumer ethnocentrism and social identity theory, develops a theoretical model which links social self‐identity with national loyalty and consumer...
Presents the results of research designed to measure the effects of the internal organizational source of change, the external environmental source of change, overseas production and sourcing, and R&D investment in new products on the rate of change in international product life cycles. Offers a...
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