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The purpose of this article is to study the export strategies used by the Argentina wine industry. The implementation of export strategies is related to the comparative advantages that Argentina has in winemaking and wineexporting. Using the concept of competitive advantage, the authors found...
American wineries have taken marketing steps toward attracting consumers. They employ tasting scores to augment and solidify market share. According to Oster 1999 and Porter 1985, competitive advantage comes from either cost advantages or product differentiation. American wineries use tasting...
This article examines the interaction between state legislatures and regulators restricting interstate wine shipments. The US wholesale liquor industry, and the religious right, frequently supported the restrictions. Additionally, the threetier marketing system of wine distribution has limited...
This article charts the major structural changes that have occurred in both UK brewing and pub retailing during the period 19892000. A key theme has been the rapid consolidation of the brewing sector in an attempt to achieve economies of scale in production, distribution and marketing. The...
This established Wine Marketing Course is organised in conjunction with Adelaide University's internationally renowned Wine Business Group, the world's first source of formal university wine marketing programmes and home of the world famous Roseworthy degrees in Viticulture and Oenology. It is...
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