1 - 5 of 5 articles
Education is seen to be a key ingredient in today's wine marketing and an important tool for the winery in attracting and maintaining its consumer base in an increasingly competitive marketplace. Wine education therefore plays an important part in the health and future of the industry Wine...
Spawton 1991 discusses consumer expectations and riskreduction strategies in the purchase of wines. Spawton 1991 refers to a foursegment model of the market. These segments include Connoisseurs, Aspirational Drinkers, Beverage Wine Consumers and New Wine Drinkers. These segments were developed...
As Australia embarks on the new millennium, marketers must understand the basis of consumer choice, both domestically and internationally. Generally, brands are becoming globalised Boze and Patton, 1995, but the wine industry provides an interesting example of global branding in the context of a...
Despite the important role of salespeople in forming relationships with customers, little research has been carried out in this area. Based upon a series of interviews and a largescale survey of salespeople in the New Zealand wine industry this paper argues that the role of salespeople is vital...
This article studies the planning and creation of a substantial wine farm in South Africa. A prominent businessman uses his managerial talents in copybook fashion, to attract earlier return on his considerable outlay than would have been the case relying fully upon the maturity of his vine crop....
Read and print from thousands of top scholarly journals.
Continue with Facebook
Sign up with Google
Log in with Microsoft
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.