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Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there has been little investigation into this product, in either the field of marketing or strategic management. An empirical investigation into the marketing strategies of port wine...
The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often been criticised for not focusing enough attention on developing networks with tourist organisations, local governments, and...
This research evaluates attitude behaviour relationships in the wine market by examining consumer attitudes towards six brands of white wine. This is done using a Likert style questionnaire, including brand usage questions on a sample of 110 respondents who are a representative sample of wine...
The US wine market is one of the most heavily regulated in the world with government regulation requiring exporters to go through a three tier distribution system. Coupled with geographic fragmentation, high transportation costs, and a significant degree of uncertainty, this represents a...
The study of wine labels can be a non vinous entry to the wine world. There was self labelling of vats before 3000BC followed by that of smaller vessels, and later, corks. Paper labels were used in the nineteenth century, and became compulsory in the twentieth. To assess a wine, the grape...
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