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This paper examines the attitudes of the New Zealand wine industry towards the proposed New Zealand Registered Origin appellation policy. Existing appellations are reviewed, including the motives for their establishment, their performance, and their relationship with the marketing activities of...
The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of middle class wine buyers in a selection of Singaporean supermarkets. Purchase behaviour was observed for 60 hours in a total of...
Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the development of inter and intra industry networks. This paper provides a review of wine tourism, briefly discusses...
This paper investigates the influence of ethnologically based cultural factors on the motives and occasions for wine consumption both in Australia and overseas. As the international market for wine expands, global marketers have begun searching for new ways to define transnational segments. In...
Wine exports from Australia are expected to double within the next five years and much of this growth has been forecasted to occur in the traditionally nonwine drinking countries of the Pacific Rim. This paper, based on lengthy interviews with importers, agents, and buyers for various retail...
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