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There has been a revolution in the winemaking and marketing of the country wines of southern France in the LanguedocRoussillon the Vins de Pays d'Oc. This revolution has been founded on premium varietal wines and exploited modern techniques of vinification and marketing, which have drawn heavily...
This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an onlicence wine business channel and suggests areas necessitating...
Over the last thirty years, wine has taken an increasingly large share of the UK alcoholic drinks market with sales volume growing at a rate of 4.2 per annum. However, although the market has expanded there is now increasing competitiveness within this market from the new wine producing areas....
The development of marketing thinking has been stimulated by the pressures of competition. If growing competition for more mature and discriminating markets is a major trend for the next decade, the pursuit of improved product quality and of excellence will be an essential management response....
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