1 - 5 of 5 articles
Purpose – Proceeding from the van Rensburg and Priilaid (“An econometric model for identifying value in South African red wine”, International Journal of Wine Marketing , Vol. 16 No. 1, 2004, pp. 37‐53) econometric valuation methodology mapping out the relationship between wine price and value,...
Purpose – The purpose of this research is to determine if positive affect, in combination with product quality, fair pricing, and customer‐focused operations leads to higher levels of customer satisfaction and repurchase intentions. Design/methodology/approach – A total of 89 undergraduate and...
Purpose – Independent French wine producers are faced with excessive costs and a declining image of quality compared with their New World competitors. A confusing offer and weak brand identities also make their often poorly marketed products less attractive at the point of sale. As production...
Purpose – To explore the attributes of wine packaging that are enticing to consumers and the influence of age, gender and income on the wine‐buying decision. Design/methodology/approach – To evaluate how wine packaging interplays with age, gender and income to influence consumers’ decision to...
Purpose – The purpose of this paper is to investigate how new wines are introduced to and adopted by the consumer within the grocery retail sector in Ireland. Design/methodology/approach – Semi‐structured interviews were carried out with eight wine buyers/distributors for the grocery retail...
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