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Purpose – The purpose of this paper is to focus on one product category, organic wine, to provide a possible explanation for consumers' purchase behaviors regarding organic wine. Specifically, the authors consider the role of environmental protection and hedonistic values and their impact on...
Purpose – The purpose of this paper is to determine consumer characteristics, buying behaviour, and the factors that influence the Chinese wine consumer. Design/methodology/approach – The study applies qualitative and quantitative methodology, together with a literature review and a strategic...
Purpose – The purpose of this paper is to determine whether one can infer the identities of specific business and management coursework topics that owner/managers of wineries want to have addressed by a wine industry‐specific educational institution by assessing upstream and downstream...
Purpose – The purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine knowledge and demographic differences. Design/methodology/approach – A group of 150 regular white wine...
Purpose – The purpose of the paper is to examine the structure of California's north coast wine industry from 1984 to 2009, to determine if there are significant changes in the size distribution of wineries. Design/methodology/approach – Chi‐squared tests in conjunction with the Hoelter...
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