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Purpose – The purpose of this paper is to analyse the Brazilian wine industry's capacity for sustained development in an increasingly internationalized competitive environment. The focus is on the Serra Gaúcha wine cluster, where over 80 per cent of the country's wine is produced....
Purpose – The purpose of this paper is to give some enlightenments on value innovation in the wine industry and, more specifically in the US wine market, in order to suggest new strategic options to Italian wineries. Design/methodology/approach – After having provided a theoretical framework...
Purpose – The purpose of this paper is to share – and provide context for – eight recommendations about responsible drinks marketing, which were developed by an Expert Committee led by the author in 2006. The International Center for Alcohol Policies (ICAP) and its sponsors have long...
Purpose – The purpose of this research is to examine the impact of brand personality on purchase intent and the influence of three design elements of wine labels on brand personality. Design/methodology/approach – Participants made brand personality judgments and rated their purchase intent...
Purpose – The purpose of this paper is to show that new‐style retail wine stores with features such as tasting rooms, lecture theatres and demonstration kitchens used to educate and engage customers have better retail efficiency than old‐style stores. Design/methodology/approach – Sales...
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