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Purpose – The purpose of the study is to examine the personal, situational and socio‐demographic factors influencing consumer information search strategies whilst Christmas shopping in a religiously‐diverse Middle Eastern country: Lebanon. Design/methodology/approach – A structured...
Purpose – This study seeks to examine mature consumers' motives in the selection of apparel and footwear brands and reasons for patronizing department stores. Differences in brand‐choice motives are assessed among age cohort groups within the mature consumers segment as well as mature...
Purpose – The purpose of this paper is to empirically identify categories of online shopping experiences and web site functions facilitating these experiences, and to test the effect of those experiences on browser satisfaction, conversion, and online store performance....
Purpose – This research aims to empirically develop a reliable and valid scale for measuring the service quality of retail loyalty programmes (loyalty programme service quality (LPSQual)) in the context of department stores and superstores in Malaysia. Design/methodology/approach – By...
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