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Purpose – To demonstrate how a company's retail store design relates to its brand and is influenced by, and contributes to, its corporate values. Design/methodology/approach – The case study briefly summarises the significance of corporate values, branding and design in the retail industry,...
Purpose – To examine the impact of Baltimore, Maryland USA festival market called Harbor Place on area residents' shopping, dining, and entertainment behavior over a 23‐year period. Design/methodology/approach – A longitudinal study utilizing a telephone survey of a random sample of...
Purpose – To study the impact of the corporate store image on customer satisfaction and store loyalty in grocery retailing. Corporate (store) image is defined as the combined effect of how the retailer as a brand, manufacturer brands, and store brands are perceived. The reason for including...
Purpose – This paper aims to demonstrate the need for an improved understanding of the opportunities offered by privacy online. This is contextualized in the case of supermarket purchases of food in particular, often described as an intimate and personal choice. In the case of grocery shopping,...
Purpose – Shopping motivation is one of the key constructs of research on shopping behavior and exhibits a high relevance for formulating retail marketing strategies. Previous studies of shopping behavior as well as research in the areas of psychology and organizational behavior point towards a...
Purpose – To examine some of the issues surrounding the integration of auditory features at online stores with reference to social and experiential implications of implementing auditory atmospherics, product presentation techniques and other features to the online context....
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