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Purpose – Many retailers are expanding throughout Europe, while it is well‐known that large differences still exist between the European countries. This paper aims to explore to what extent the historical expansion sequence patterns of retailers operating across Europe are driven by cultural...
Purpose – The purpose of this paper is to investigate how three dimensions of retailer brand architecture – share or retailer brands, quality of retailer brands and visibility of retailer brands – affect consumer intention to shop at stores Design/methodology/approach – A conjoint...
Purpose – To examine shopping orientation, information search, and demographics of multichannel customers in comparison to traditional single channel customers. Design/methodology/approach – A questionnaire was used to assess research variables and mailed out to 10,000 individuals in South...
Purpose – Retailer's use of advanced technology to identify consumers has broad and, for many individuals, disturbing social implications. This study seeks to uncover consumer concerns regarding various identification technologies that may be encountered in present and future retail...
Purpose – The impact of web site interactivity on e‐commerce has been emphasized in industry and empirical literature. The purpose of this paper is to focus on image interactivity technology (IIT) of a web site and apply the technology acceptance model (TAM) to examine factors influencing...
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