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Purpose – The “4Ps” of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e‐retail: “Sale the 7Cs”. Design/methodology/approach – The...
Purpose – This article undertakes a case study‐based analysis of the Tesco Clubcard loyalty scheme that seeks to re‐conceptualise the role of loyalty schemes by focusing on the role of loyalty schemes in branding and brand webs. Design/methodology/approach – The article takes a case...
Purpose – The interest in scrapbooking across the USA has boomed virtually overnight. Sales have skyrocketed from $500 million in 2000 to $2.5 billion in 2003. Is the interest based on a great deal of scrapbooking hype and investment with little long‐term industry profitability, like the...
Purpose – Aims to offer a simple exploratory review of how the major retailers in the UK are tackling the issue of sustainable development. Design/methodology/approach – The top 20 retailers, based on 2002 sales figures, were selected for analysis and an internet search of their web sites,...
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