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The aim of this paper is to develop an understanding of the retail marketing, merchandising, and logistical practices in the Japanese grocery supermarket sector. Most of the literature in English has focused on the structure of the sector with little detailed research on the Japanese consumer and...
Highlights the findings of a survey targeting UK and European wholesale and retail fruit buyers to discover factors which influence their adoption of apple and pear varieties. The research, performed from the perspective of the New Zealand pipfruit industry, reflects the growing importance of new...