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Since the introduction of the opinion leadership conceptualization, both practitioners and academics have been keenly interested in its applicability in modern society. Numerous studies have been conducted to identify potential opinion leaders, learn of the characteristics distinguishing them...
Three aspects of the ‘most important problem’ question used in agenda-setting research to measure issue salience among the public were examined. A split-ballot design in a state-wide survey compared versions of the public agenda with a social frame of reference versus a personal frame of...
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