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Public opinion studies have conventionally treated political efficacy as a two-dimensional concept involving internal and external efficacy. The former refers to people’s beliefs about their individual abilities to understand politics, and the latter refers to people’s beliefs about government...
The use of emotions in political campaigns is known and well documented. From its earliest days in the Roman Empire or later in Crusader times to its extensive use by the Nazi regime, political propaganda attempted to seduce and convince, attract and influence targeted publics by appealing to...
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