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Many studies have established that there is a degree of audience learning from the mass media, especially of new issues entering the news. But recent studies show an agenda-setting effect at deeper levels beyond broad news categories. Audiences also absorb the attributes of news—the frames and...
Article PDF first page preview Close This content is only available as a PDF. © World Association for Public Opinion Research
Based on interviews with political party officials and journalists as well as a content analysis of election poll stories, this paper discusses opinion polling in Ghana's emerging democracy. Highlighted in the discussion are the relevance of surveying public opinion in a neo-democracy and the...
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