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AbstractThis study provides a quantitative content analysis of the depictions of sex roles in the American news magazine Time and the West German news magazine Stern from 1969 to 1988. The underlying assumption of the study is that advertisements reflect changes in social reality. While most...
AbstractA mail survey of 129 contact persons for polling organization revealed that 62 per cent of the firms from which responses were received do not go back before 1980. Many respondents were themselves newcomers, who had found their way into polling via politics and showed less commitment to...
AbstractIn this article the authors argue that studies of the influence of the mass media on public support for presidential candidates in primary elections should return to the social pyschological model of attitude change. This model should take into account, however, that in the real world,...
AbstractEurope is characterized by a unique path of social differentiation. The ‘two swords’—state and church—that structured western European society in the Middle Ages have since multiplied into six. Six cardinal institutions of society—the economy, government, science, religion, ethics, and...
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