1 - 8 of 8 articles
Pharmaceutical industry involves highly specialized business processes where strong research and development focus along with market differentiation and localization are the deciders of success. This has led to evolution of segments and complexities in supply chain. This paper aims to focus on...
This study aims to deal with actor engagement practices and identifies different roles in actor engagement (AE), using the service-dominant logic (S-D logic) literature and the pivotal concept of value co-creation within the frame of engagement platforms.Design/methodology/approachThe context of...
The purpose of this study was to examine the process of the use of management’s positivity and negativity sources and their mediation on pharmaceutical members’ satisfaction that, in turn, enable a health-care organization to meet its business objectives with more...
This paper aims to review the healthcare supply chain (HSC) literature along various areas and to find out the gap in it.Design/methodology/approachIn total, 143 research papers were reviewed during 1996-2017. A critical review was carried out in various dimensions such as research...
Gastric cancer is the fourth most common cancer and the leading cause of death after lung cancer in the world. Considering the economic burden of cancers and their impact on household welfare, this study aims to estimate the cost of gastric cancer in Tabriz (Northwest city of Iran) in...
This study aims to identify and prioritize barriers to the implementation of medical equipment (ME) marketing strategies using the analytic hierarchy process (AHP).Design/methodology/approachThis was an applied, cross-sectional and descriptive-analytic study conducted in 2017 in Iran. The study...
The purpose of this paper is to better understand the influence of service quality and corporate image of Brazil’s National Cancer Institute (INCA) on the satisfaction of its outpatients.Design/methodology/approachThe study is quantitative, with data collected from a self-administered structured...
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