1 - 7 of 7 articles
The purpose of this paper is to explore how large, public companies in the health industry communicatively engage in employer branding on career homepages.Design/methodology/approachAn exploratory content analysis of the career homepages (N = 42; 8,500) was conducted to analyze the communication...
This paper aims to show the impact of service failure and to shed light on the vengeance of consumer in the health-care service.Design/methodology/approachA qualitative research through a retrospective study based on individual interviews was conducted. As this study is a sensitive topic,...
This paper aims to present structural changes and trade competitiveness in Indian pharmaceutical industry in pre and post product patent regime. The study shows the impact of product patent on market structure, ownership, trade, revealed comparative advantage, R&D and mergers and...
As the pharmaceutical industry is one of the key sectors of the health-care system, the identification of its structure is of particular importance. This paper aims to determine the structure of the pharmaceutical industry in Iran to provide appropriate solutions for pricing and regulation by...
The purpose of this paper is to investigate certain social and psychological parameters and to compare them with basic demographic information, such as the gender and the education, of patients suffering from Type 2 diabetes mellitus (T2DM).Design/methodology/approachA cross-sectional study of...
The purpose of this paper is to identify the antecedents and outcomes of internal service quality (ISQ) in a health-care environment. The relationships among the heterogeneous health-care environment, coordinated care, perceived organisational support (POS), ISQ, internal customer satisfaction...
PurposeThe purpose of this study is to explore the contribution of internal marketing (IM) practices in enhancing job engagement in Jordanian hospitals. Four dimensions of IM are considered in this study, namely, employees empowerment, employees motivation, information sharing and work...
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