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Purpose – Acquiring and retaining profitable customers are major concerns of a business. In this paper, the customers of the Restoration and Beauty Clinic of Iran University are segmented using three value types: current value, expected value, and loyalty in a case study to predict the...
Purpose – This study aims to examine the relationships between consumer self‐confidence in health information search and health‐related outcomes (i.e. knowledge about cancer prevention, healthcare behavior, and use of the web as a primary source for health information). The associations between...
Purpose – While hospitals have done much over the last five years to push new media marketing, little research has been done to find out whether such endeavors are justified by users' healthcare online information consumption. This study attempts to find evidence for or against such endeavors....
Purpose – The purpose of this paper is to identify the probability of the occurrence of an analgesic medication injury when controlling for potential risk factors, as well as gain a better understanding of which risk factors appear more problematic. Design/methodology/approach – Cross‐sectional...
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