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Purpose – The purpose of this technical paper is to provide a review of the applications of radio frequency identification (RFID) in healthcare management systems. It seeks to describe RFID's key points, adoptions, risks and benefits, and the areas of its applications. Some applications of RFID...
Purpose – The purpose of this paper is to discuss the impact of the institutional environment on strategic networks including their cohesiveness as well as institutional entrepreneurship activities conducted by members of these networks. Design/methodology/approach – The paper presents a case...
Purpose – The purpose of this paper is to better understand the effectiveness of direct‐to‐consumer advertising (DTCA) by examining consumer perceptions of persuasive intent and informativeness associated with product‐claim and help‐seeking advertisements, respectively....
Purpose – The purpose of this paper is to propose a general model that examines the contextual factors underlying the decision‐making process of international hospital outshopping. Design/methodology/approach – Patients who chose medical treatment abroad were selected to analyze the drivers of...
Purpose – The over‐the‐counter (OTC) drug market is highly competitive, and consumer advertising is a prominent influence in OTC drug purchase and consumption. Given current marketplace conditions, it is important to summarize OTC drug advertising research. This paper aims to review the state of...
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