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Purpose – The purpose of this paper is to study the theoretical foundation of the relationship quality concept and loyalty, and to study the relationship between relationship quality, its antecedents and loyalty. Design/methodology/approach – An empirical study was conducted in the...
Purpose – The purpose of the paper is to explore the degree to which the drug industry is changing from a product orientation to a more strategic category captain management (CCM) approach. Design/methodology/approach – The paper is based on secondary research sources. Findings – The paper shows...
Purpose – Recent concern about governmental hospital performance has intensified interest in the working conditions of doctors. In North Cyprus, there are several problems related with the functioning and performance of hospitals, such as lack of patient satisfaction, long waiting times for...
Purpose – Health service quality is an important determinant for health service satisfaction and behavioral intentions. The purpose of this paper is to investigate requirements of e‐health services and to develop a measurement model to analyze the construct of “perceived e‐health service...
Purpose – This paper aims to analyze the present trends in pharmaceutical innovation and the impact of generic competition. Design/methodology/approach – A secondary research was conducted to collect data related to new drug approvals of various classes over previous years; trends of investment...
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