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Purpose – The purpose of this paper is to estimate whether health maintenance organizations (HMO) physicians are more price sensitive than non‐HMO physicians in their prescribing behavior of brand‐name substitutes. Design/methodology/approach – The study uses physician level data and a set of 13...
Purpose – Barriers to entry and entry deterrent strategies are widely discussed elements of the strategic literature and help define the attractiveness of an industry. The channel structure of the pharmaceutical industry, in part because of the level of regulation applicable to it, has the...
Purpose – The purpose of this paper is to identify and illustrate those factors that influence successful implementation of major strategic change drawing on the example of a joint venture between two small firms in the health technology sector. Design/methodology/approach – The methodological...
Purpose – The purpose of this paper is to investigate the wealth effects of the issuance of guidelines by the Office of Inspector General (OIG) to encourage pharmaceutical manufacturers to use internal controls or self‐regulation “to efficiently monitor adherence to applicable statutes,...
Purpose – Consumer‐driven health care (CDHC) has been proposed to reduce the USA health care costs through greater free market economic exposure. The purpose of this paper is to review the USA health care system, insurance plans, and CDHC plan elements and assumptions regarding patients, service...
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