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You can now keep track of new articles from International Journal of Pharmaceutical and Healthcare Marketing on your personalized homepage!
Purpose – The purpose of this paper is to study two major research objectives. The first objective is to investigate the effect of direct‐to‐consumer advertising (DTCA) on market share in the pharmaceutical drugs industry by modeling advertising decision of the firm as an endogenous...
Purpose – The purpose of this paper is to understand the different kinds of health‐promotion activities undertaken by Chinese individuals in managing their disability from multiple sclerosis (MS). Design/methodology/approach – The theory of control behavior was used in this study to...
Purpose – The issue of cloned food labeling came to the forefront on January 15, 2008, with the release of a controversial report by the Food and Drug Administration (FDA). This paper aims to explore issues surrounding cloned food sources, specifically the increasingly vocal demands by the...
Purpose – In early 2008, the Massachusetts Public Health Council voted to allow walk‐in healthcare clinics to operate in the state. The charged public debate leading up to the decision pointed to the need for an objective examination of retail health care delivery – the concept, historical...
Purpose – Price becomes a main instrument for rationing pharmaceutical drugs in Central America as a consequence of pro‐market reforms implemented in the 1980s. Under market‐rationing conditions, people's access to branded drugs does depend on their purchasing power and on the vector of...
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