1 - 7 of 7 articles
PurposeThe purpose of this paper is to explore the composition of “tourism experience” of tourist visiting during the Nabakalebara event at Puri, India.Design/methodology/approachThe paper applies data reduction using exploratory factor analysis on a sample of 300 respondents drawn during the...
PurposeThe purpose of this paper is to test the applicability of brand personality theory in the perspective of trade show events, and the influence of trade show event personality on exhibitor’s eudaimonic and hedonic happiness and advocacy intentions.Design/methodology/approachA total of 210...
PurposeThe purpose of this paper is to explore the priorities of event organisers (EOs) and venue managers (VM) in terms of evaluation criteria and avenues for advancing the development and implementation of banks of questions regarding customer satisfaction...
PurposeThe purpose of this paper is to contribute to the paradigm shift towards event design predominant research by presenting an analysis of how the concept of event design has developed in the events literature and by exploring a new perspective based on its contribution to value...
PurposeHosting events can attract visitors to an area and provide an opportunity for local businesses in the host community to benefit economically. Restaurants, in particular, have an opportunity to benefit as food is a necessary expenditure. However, previous research suggests that the...
PurposeThe purpose of this paper is to propose and introduce a new classification model to segment a nation’s cultural tourists based on their motivations to travel to a military music festival. Little research is apparent about the types of people, and their motivations, who attend these types...
PurposeThe purpose of this paper is to report on untold stories that not only illustrate the creativity but also complexity of working in outdoor events. There has been global interest in the creative industries and the creative economy more generally. Events have not been identified or...
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