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Purpose – To explore subsidiary development in emerging markets and highlight the role of local factors on driving foreign firm business strategy. Design/methodology/approach – This study builds upon the diamond of competitive advantage framework with regard to determinants in the local...
Purpose – This paper delineates some basic trends and patterns of European foreign equity venture formations in Turkey over the 1996‐2003 period. Design/methodology/approach – Drawing on a Turkish Government database, key statistics on European equity venture formations in Turkey are...
Purpose – Many multinational companies have entered the market of organic cosmetics and toiletries (OCT) in the global marketplace. This study attempts to analyze the impact of economic and relational variables on customer and brand values in reference to OCT products in Mexico through...
Purpose – This paper examines the challenges facing multinational enterprises (MNEs) in finding competent managers to staff operations and subsidiaries in emerging market economies (EMEs). Design/methodology/approach – The key question examined is – who is going to manage the business...
Purpose – The purpose of this project was to evaluate the effectiveness of goal setting in improving performance in an emerging economy, Barbados. Design/methodology/approach – There is a substantial body of literature which has shown that goal setting improves performance in the developed...
Purpose – There is limited empirical research on the internationalization processes, strategies and operations of Asian multinational enterprises (MNEs) from countries at different levels of development. This paper examines and analyzes the internationalization strategies and characteristics of...
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