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Purpose – For the purpose of reconsidering arts marketing methodologies, this paper seeks to contemplate the axiomatic foundations of alternative arts marketing scholarship, to ask what conversation between arts and marketing they herald and to explore the consequent conceptual issues....
Purpose – The purpose of this paper is to present George Kelly's The Psychology of Personal Constructs and to discuss how Repertory Grid Technique can aid a better understanding of friends and members in an arts marketing context. Design/methodology/approach – The project is a...
Purpose – The purpose of this paper is to explore the use of Conversation Analysis methods in arts marketing research. Design/methodology/approach – Eight telephone interviews are conducted with members of the audience of a regional UK symphony orchestra who self‐identified as users of...
Purpose – This paper aims to use a video‐taped fragment of conduct and interaction in a museum to illustrate the analysis of visitors' interactionally produced response to works of art. Design/methodology/approach – The method draws on ethnomethodology and conversation analysis to...
Purpose – The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry. Design/methodology/approach – The Editorial introduces the papers in this special issue....
Purpose – The purpose of this paper is to explore introspection in marketing research, its controversial origins, its positioning as an art form, the possibilities and the pitfalls of research based on this method, and how to successfully enter into its creative spirit....
Purpose – The purpose of this paper is to suggest grounded theory as a potential methodology within the field of arts marketing and the creative industries in general, particularly if the research aims to gain insights into consumer experiences. Design/methodology/approach – Grounded theory...
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