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Today, hospitality educators are faced with various challenges. Understanding multi‐ethnic and multi‐national student mentality is seen as the key challenge for educators involved in international hospitality management education. A new model which aims at ensuring productive interactions with...
Hotels and travel agents struggle constantly to innovate and conceive new business strategies to meet the ever‐changing travel needs and diversity of demands from the increasingly discerning traveler. Hong Kong and Singapore, as the leading tourist destinations, compete fiercely to serve as the...
This research is to explore Norwegians’ image of US lodging facilities with a two‐stage perceptual survey of Norwegian residents. Focus group surveys are first conducted to determine the important attributes delineating Norwegians’ perceptions of US lodging facilities. Subsequently, a...
The need to acquire restaurant services may be motivated by various reasons but, whatever the reason, the potential customer has to search for information on the desired service in order to compare the alternatives and make the best purchase decision. Knowing how potential clients make this...
Over the last two decades, the hospitality industry has witnessed a considerable shift of focus towards customer orientation, however, the vast body of the relevant hospitality research literature – with few exceptions concentrating on the concept of internal marketing and internal service...
This paper details the results of research undertaken on middle management burn‐out in hotels within a 50‐mile radius of Cincinnati, Ohio, USA. The research explores the effect of variables such as gender, marital status, organizational and familial support on the degree of perceived burn‐out...
China’s tourism and hotel education at tertiary level started in the late 1970s. A lack of qualified tourism educators and employees is a common concern for all levels of Chinese tourism education. Further education and training for the faculty in institutions has become an urgent need for the...
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