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This research was conducted to design an organisational cynicism model based on grounded data approach in the universities of Kashan. These data were examined by grounded theory method. Accordingly, the concepts were identified in six sections including the factors affecting organisational...
The main purpose of this study is to get an insight regarding buying and eating habit of Pulse candy by consumers as well as retailers perspective of selling the Pulse candy. In addition, this study aimed to examine the competition and communication insights of minimum 5-6 candies; and to know...
The main objective of this research was to optimise responses to random demands from multiple locations during appropriate periods and it also attempted to ensure opportunity cost of lost sales was minimised. The simulation model represented the inventory levels of sports retailers. Employing...
This study sheds light on international marketing literature and investigates the moderating role of innovation intensity between international marketing strategy and international marketing performance. An administrative survey was conducted towards international marketing managers belongs to...
This is a study of the estimation of rural bank efficiency in Bali Province Indonesia in the new era of financing policies on micro and small businesses and the development of financial technology during the period of 2012-2017. The study employs data envelopment analysis in estimating the...
This exploratory research focuses on analysing the impact of marketing-mix, culture and experience on purchase intentions and purchase decision for online music products in Indonesia. The study draws inference from consumer behaviour theories - theory of reasoned action and theory of planned...
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