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Purpose – The aim of this article is to obtain a better understanding of people's motivation and behaviour with respect to provision for their retirement. Design/methodology/approach – This study examines variation in behaviour and attitudes towards pensions and retirement saving among...
Purpose – This research seeks to empirically evaluate the influence of the underpinnings of relationship marketing on the perceived quality of bank‐customer relationship, and on customer satisfaction in the Malaysian banking sector. Design/methodology/approach – A field survey of bank...
Purpose – The paper aims to discuss the interaction processes and short‐term behaviours and motives in long‐term relationships between banks and their corporate clients. Design/methodology/approach – The discussion is based on findings from four Portuguese case studies. Interviews made to...
Purpose – To analyze and compare service quality in the commercial banking sector of a small island economy – Cyprus and to investigate the relationship between overall bank customer satisfaction in the Turkish‐ and Greek‐speaking areas of Cyprus and positive word‐of‐mouth about their...
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