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A report on the empirical findings of a research project examiningthe marketing practices, strategies and organisational characteristicsof a sample of 23 banks and other companies in the UK retail financialservices market. The better performing companies, which were identifiedby peer admiration,...
In todays world businesses function in a marketing environment.The banking industry is no exception. However, the changing worldsituation always requires bankers to reassess their strategies in orderto stay competitive. As part of the banking establishment, bank branchmanagers play a very...
This article aims to help bankers and managers of financialinstitutions to understand the importance of customer service. It showsthat poor customer service is a cancer and that service quality is nowmore important than the 4Ps of the marketing mix. Foursteps of a customer service strategy are...
Banking marketers are becoming alert to opportunities among thesmall to medium enterprises SMEs that in the USA alone generate 40 percent of the GNP and make 1 trillion in annual purchases. In thisstudy, sociographic segmentation based on a cluster analysis ofpurchasing determinants of 1,021 US...
The influx of new Russian immigrants to Israel is described withthe marketing challenge that it poses to Israeli banks. Some of thesalient characteristics of this wave of immigration are delineated aswell as the means employed by Israeli banks in the competition for newaccounts. Bank Hapoalims...
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