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It has often surprised and intrigued this author during his career why certain children's licences seem to work better than others but to a casual observer they all seem the same. Using a few well chosen examples which are popular to children he attempts to get under their skin and comprehend...
The author shows the importance of defining exactly what a child is and poses a number of questions including Who are they in relation to Internet audiences.
The author's observations in this article fall broadly into two sections Chinese kids truths a review of the current factors most influential in shaping Chinese kids' view of themselves, the world around them and the brands that speak to them in that world, and Chinese kid trends some of the...
In the Netherlands school is the second most important place, after television, for passing on addresses of children's websites. Websites should include not only an educational part but also a fun section. When children use a particular website in school for classwork, they will visit it again...
This author looks at unlocking the underpinning emotional drivers of choice among youth, developing a unified brand positioning targeted to diverse priorities and building brand loyalty within a lifestage instead of over a life time.
Over the past 30 years the United States has grappled with the regulation of children's advertising in various media. The same debate that occurred in the 1970's in the US over banning children's advertising is heating up in the EU today. As with other regulatory issues the regulation of...
How do you motivate children to buy your product How do you reward them and develop brand loyalty without compromising your brand values How does all this fit within your marketing budget Here the author looks at these and other problems facing marketeers today.
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