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Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination have mainly focused on the roles of influentials but ignored the...
The emergence of collaborative information technology/systems (IT/IS) has profoundly influenced new product development (NPD) performance. However, the convenient e-collaboration functions/services delivered by collaborative IT/IS have not been received equal attention in academia and industry....
Identifying dominating features that affect individual information retweeting behavior on social networking sites (SNSs) is crucial to understanding individual retweeting behaivor and developing effective marketing strategies on SNS. However, there is little agreement on what factors are...
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