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Purpose – The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, when marketing and the environment are viewed through a...
Purpose – The purpose of this paper is to determine and characterize groups of retail customers, based on their perception of commitment to the retailer and the degree of use of its technological equipment. Design/methodology/approach – A CHAID algorithm is performed and differences between...
Purpose – The purpose of this paper is to investigate the innovative characteristics, benefits, and barriers influencing internet‐based information and communications technology (ICT) adoption among the small and medium enterprises (SMEs). Design/methodology/approach – A...
Purpose – The purpose of this paper is to examine the employed jobseekers' perceptions and behaviours of third‐party e‐recruitment technology adoption in Malaysia. Design/methodology/approach – Using the validated modified Technology Acceptance Model (TAM) without the attitude construct...
Purpose – Advanced analytics‐driven data analyses allow enterprises to have a complete or “360 degrees” view of their operations and customers. The insight that they gain from such analyses is then used to direct, optimize, and automate their decision making to successfully achieve their...
Purpose – This paper aims to explore the role of structural‐organizational capital (or intelligence) in gathering, producing and transmitting competitive intelligence (CI) to enhance organization competitive advantage. Design/methodology/approach – A questionnaire‐oriented survey covering...
Purpose – The purpose of this paper is to focus on the adoption of business to employee (B2e) mobile internet (MI) applications in Italian small and medium enterprises (SMEs). The purpose is twofold: to analyze the diffusion of these applications underlining the main adoption barriers and to...
Purpose – The purpose of this paper is to analyze supplier selection from an economic perspective. The conventional view of cost benefit analysis is that the cost dimension is static, and companies are urged to pursue the lowest bid price when choosing suppliers. However, this perspective does...
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