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Response models such as RFM (Recency, Frequency, Monetary), Logistic Regression, and Neural Networks estimate a single response model in direct marketing for segmenting and targeting customers. However, if there is considerable customer heterogeneity in the database, the models can be potentially...
Intellectual capital measurement is an important element of knowledge management. Organizations are grappling with the issue of how best to show that knowledge management efforts are benefiting their organization. The measurement and valuation of knowledge, especially pertaining to human capital,...