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Research concerning the impact of marketing in the development of small enterprise research is extremely limited. Explores the role of marketing in the development of small enterprise research through the examination of 42 marketing‐related studies of small firm settings. Defines small...
Examines the entrepreneurial high‐technology firm′s use of networks for international market development. Multisite case research and a mail survey form the empirical base for the study. Findings indicate that international market choice and mode of entry for small entrepreneurial...
Examines the interface of entrepreneurship and marketing. Defines entrepreneurship as a variable phenomenon that can be applied at the societal, organizational and individual levels. Marketing is conceptualized as a fundamentally entrepreneurial activity. Argues that entrepreneurship is an...
Entrepreneurs interested in entering different cultures and countries can be confronted with a bewildering array of differences in moral values. This situation is indicated by past research that has examined the moral judgements of American consumers, but has directed little or no effort towards...
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