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Multidimensional scaling and cluster analysis techniques are commonly employed for the analysis of consumer perceptions of products. However, within the past 10‐15 years, a growing volume of research has shown that the processes underlying similarities judgements of stimuli are incompatible...
A counterweight is offered to models of consumer choice which assume products as homogeneous and regard choice as the outcome of cognitive processes of information search. Having shown that the purchase of experiential products is inherently risky, findings from a study of the holiday travel...
This research was designed to reveal the magnitude of continued use of informal suppliers by household consumers as well as the relationship of such use with general market conditions. The results of this study are based on national probability samples of households in the United States which...
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