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This article extends the IMP interaction approach into horticultural marketing in the United Kingdom. Firstly, the stages in the development of retail buyer‐supplier relationships are categorised, secondly, the principal characteristics of the interaction elements are highlighted and, thirdly,...
So far there has been a lack of consideration of core philosophies in the literature on Marketing Information Systems Design. Three possible paradigms which could be used are discussed, namely the prescriptive approach, positivism and phenomenology. The possibility of combining paradigms is also...
This article traces the historical roots of an important marketing construct: product commitment. The concept of product commitment is viewed first as a largely behavioural phenomenon of purchase consistency. Second, the concept is reinforced by vital cognitive and affective preference...
Understanding buyer‐seller relationships in marketing channels relies on modelling conflict, yet little research concerning this question has been conducted in the context of exporter marketing channels. This article focuses on certain conflict‐related aspects of the exporter‐importer trading...
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