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In response to the global debates about advertising standardization, cultural imperialism, convergence and autonomy, we describe changes in the national and international character of advertising messages in Western Europé during growing economic unification between 1953 and 1989. A content...
The article focuses on the first free local elections in the German Democratic Republic in May 1990. At that time the GDR was undergoing the transition from a totalitarian state to a democracy. In this situation of upheaval the reciprocal relationships of the political actors — voters, parties,...
The knowledge gap hypothesis states that segments of the population with higher education acquire knowledge from the mass media at a faster rate than the lower educated segments. This article states that the faster learning rate of highly educated persons, which is claimed by knowledge gap...
Recent qualitative audience research on the reception of US fiction abroad has been presented as a valuable new perspective in studying the world-wide appeal and impact of American programming. However the concentration on the decoding of US fiction alone (usually Dallas ) has stimulated an...
The television systems of Sweden and the United States are different in very interesting ways, stemming from a combination of historical, economic, technical and cultural factors. This study investigated viewer behaviour in these two different systems, using variables constructed from television...
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