Within the last year
Within the past 3 years
1 - 10 of 13 articles
In response to the global debates about advertising standardization, cultural imperialism, convergence and autonomy, we describe changes in the national and international character of advertising messages in Western Europé during growing economic unification between 1953 and 1989. A content...
The article focuses on the first free local elections in the German Democratic Republic in May 1990. At that time the GDR was undergoing the transition from a totalitarian state to a democracy. In this situation of upheaval the reciprocal relationships of the political actors — voters, parties,...
Recent qualitative audience research on the reception of US fiction abroad has been presented as a valuable new perspective in studying the world-wide appeal and impact of American programming. However the concentration on the decoding of US fiction alone (usually Dallas ) has stimulated an...
The knowledge gap hypothesis states that segments of the population with higher education acquire knowledge from the mass media at a faster rate than the lower educated segments. This article states that the faster learning rate of highly educated persons, which is claimed by knowledge gap...
The television systems of Sweden and the United States are different in very interesting ways, stemming from a combination of historical, economic, technical and cultural factors. This study investigated viewer behaviour in these two different systems, using variables constructed from television...
Read and print from thousands of top scholarly journals.
Sign up with Facebook
Sign up with Google
Already have an account? Log in
Save this article to read later. You can see your Read Later on your DeepDyve homepage.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.