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Purpose – To examine how the textile and clothing industries, both of which retain a significant employment presence in the EU, have responded differently to heightened overseas competition and changes in buyer‐supplier relations. Design/methodology/approach – The paper uses...
Purpose – To identify some of the major issues and problems firms face, when they collaborate with suppliers in new product development. Design/methodology/approach – The paper presents a case study of a leading Danish hearing aid manufacturer. Findings – Early involvement of suppliers in...
Purpose – To provide an Asia‐Pacific viewpoint of the key constraints associated with large geographic distances for smaller westerns firms entering central and eastern Europe (CEE), described as a turbulent transitional environment. Design/methodology/approach – An exploratory study was...
Purpose – The objective of this paper is to study how marketing professors see their job. How they assess their career paths, the reasons, and motivations underlying their professional choice, their points of view on the practices they employ, and their problems and difficulties, as well as the...
Purpose – The objective of this paper is to describe a conceptual framework that addresses the interactive interface of service quality in service encounters. Design/methodology/approach – A conceptual framework is described and discussed in relation to previous research efforts in the field....
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